work / ROADSIDE FRUIT STAND 2023
Roadside Fruit Stand
2023
Right across Victoria, at public sites visible to hundreds of thousands of viewers, INTOMISSION presents the work of twelve Australian artists. Contemporary art will occupy large format digital and static billboard infrastructure, engaging new audiences and offering artists new platforms. This non-profit project playfully integrates images of paintings. photographs, drawings and new media art at high-visibility locations, asserting art's value in our everyday experience.
With consideration of region and country, INTOMISSION links artist. idea and place to inspire a captive audience through surprise and physical impact. We have large formatbillboard media landscape across regional Victoria that lends itself perfectly to bringing outstanding contemporary art to the local communitiesand greater Victorian populace to experience and enjoy. This is the people's space having a small break from the ads with a visual experience from some of the best artists in Australia can only be postive.
Large scale billboards will be co-opted at locations in Geelong, Ballarat, Bendigi, Shepparton.Wangaratta, Taralgon and Horsham. Thanks to the generosity of Total Outdoor Media and programmed throughout the year by Nicholas Projects.
Participating Artists
Peter Atkins
Jon Cattapan
Sam Leach
Fiona Lowry
Benjamin Aitken
Simon Strong
Hayley Miller Baker
Casey Jeffery
Nick Mullaly
Hayley Arjona
Kait James
Jack Rowland
